Please Note: The application deadline for this job has now passed.
Job Introduction
What you’ll do
Are you looking for a role where you can apply your digital marketing expertise? Looking to join a marketing team evolving to the next level? Do you have an appreciation for performance marketing whilst being able to let your creativity flourish? Folio London is looking for a Digital Marketing Executive who enjoys a 360 digital role and thriving in small fast-paced teams.
How you’ll do it
Reporting to the Marketing Manager, you will be an integral member of a committed team of marketers with a focus on delivering effective and value for money digital marketing content and campaigns. You’ll be responsible for overseeing the digital presence of Folio London with a focus on building the brand awareness as a go to choice for London renters, as well as ensuring campaigns have a primary focus towards lead generation. Ideally, you’ll have digital marketing experience from within the property sector or a lead generation business, and be confident in managing multiple campaigns and projects with a track record of delivery on target and within budget.
Collaboration is central and key to succeeding in this role as a professional, team and as a business. As well as shared approaches within the marketing team, your ability to build great relationships with colleagues in lettings, sales, development, and communications as well as with external creative and media agencies will help you to deliver integrated, successful strategies that deliver a great customer experience; from viewing, to move-in and until move-out.
Key responsibilities include managing property portal listings, overseeing the production digital content and optimisation of Folio London’s web content, supporting the marketing manager in ideation and execution of digital campaigns, managing Folio London’s social media channels, monitoring customer review, reporting and analysing digital marketing performance, and liaising with digital media and creative agencies.
Regular site visits are also key to this role to continually assess and feedback on improvements to the customer journey and on-site experience, as well as building product knowledge and familiarity.
The Ideal Candidate
We believe great service starts with great people, and we are committed to recruiting and developing passionate, enthusiastic, and talented individuals who can add value to our thriving organisation.
Pending confirmation of legislative changes, this role may require a qualification to demonstrate competence. If not already qualified, there may be an expectation to study towards a professional qualification.
Working with the Marketing Manager and the wider Marketing team you’ll use your skills to produce written and visual content for our digital outputs that build awareness of Folio London and generates quality leads. Our development portfolio is varied in terms of location, property types and rent value; you will need to take ownership of marketing multiple homes across multiple property developments. If you’re a successful digital marketing professional looking to be part of a team committed to delivering a great service to our customers and to colleagues, then this is the role for you.
Essential
- Experience of working in digital marketing related position.
- Up to date knowledge of digital marketing trends, research and techniques.
- Experience of using or managing a website
- Experience with multi-channel digital marketing campaigns.
- Excellent written communication skills including copywriting and preparing and delivering high quality reports and presentations.
- Excellent knowledge of digital marketing channels and tools including Google Analytics, Google Ads, Meta Business Manager and Sprout.
- Strong knowledge of SEO, Paid Social and Paid Search.
- Advanced Word, Canva and PowerPoint skills.
- Effective IT & MS Office skills.
Desirable
- Experience of working in the private rented sector
- Good understanding of the private rented sector
- Experience of using business intelligence systems or databases to provide accurate management reporting
- Knowledge of HTML/WordPress
- BA Honours degree or CIM Certificate or Qualification
- Preferably in the media/marketing field.
Pending confirmation of legislative changes, this role may require a qualification to demonstrate competence. If not already qualified, there maybe an expectation to study towards a professional qualification.
What’s in it for you?
Once you join us, you’ll find plenty of opportunities to grow within our organisation. You’ll also have access to a wide range of learning opportunities to help you achieve and maximise your potential.
Benefits include
- Excellent annual leave allowance and flexible working opportunities (qualifying period may apply)
- Generous pension scheme
- Enhanced maternity, paternity, and adoption pay in addition to statutory entitlements (qualifying period may apply)
- Employee assistance - free confidential advice and counselling services provided by independent specialist organisations.
- Health cash plan
- Staff discounts - we give our staff access to discounts at hundreds of major retailers, gyms, restaurants, entertainment, days out, insurance, and much more.
- Interest free loans - season ticket loan, tenancy deposit loan, and training loan
- Cycle to work scheme.
- Life Assurance x 4 annual salary
All about us
Notting Hill Genesis is a not-for-profit organisation providing affordable homes for Londoners and it is now one of the largest housing associations in London. We are both a landlord and a developer, with more than 60,000 existing homes and 10,000 more in our pipeline and we employ around 1,500 staff.
For more information on what we do and what makes us different please visit:
We welcome applications from everyone. We actively monitor the diversity of our workforce and strive to show equal representation throughout all levels of the organisation. We are a Stonewall Diversity Champion, a Disability Confident employer amongst other diversity commitments. To find out more about our approach to equality, diversity and inclusion please visit: https://group.nhg.org.uk/careers/diversity-is-our-strength/
Selection Process
Step 1: If you are interested, please send your application now! Closing date is 1st April 2024.
Step 2: Successful candidates will be invited to interview
Step 3: Successful candidates will be asked to do an assessment
Please apply for this role online. If you are not able to apply online or if you have any reasonable adjustment requirements arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our hiring team via jobs@nhg.org.uk.
Should a redeployee apply for this role, their application will be considered before any others.
NHG reserves the right to close this vacancy early if we receive sufficient applications for the role, so we advise you to submit your application at your earliest opportunity.
Attached documents
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