Job Introduction
- Strategic Oversight: Develop and execute marketing, digital, and communications strategies across NHG schemes, ensuring alignment with our place brand and customer expectations.
- Community Engagement: Build and nurture place-led communities from a tenure-blind perspective, enhancing resident satisfaction and retention through innovative marketing and digital initiatives.
- Creative Initiatives: Launch and manage a dedicated place app for residents, curating engaging content and ensuring a seamless user experience.
- Event Management: Coordinate a full event calendar for NHG places, enriching community experiences and fostering stronger connections among residents.
- Brand Consistency: Review and optimize all place communications, ensuring alignment with brand guidelines and maintaining consistency across marketing collateral.
- Digital Optimization: Monitor and update online platforms, including websites and social media channels, to ensure relevant, up-to-date content that resonates with our place brands.
- Reputation Management: Implement strategies for managing online reviews and messages, including processes for addressing negative feedback and reporting to senior management.
The ideal candidate for this role is a strategic thinker with a strong background in marketing, communications, and community engagement. They are also creative, attentive to detail, and able to manage digital platforms and reputation effectively. They are passionate about enhancing resident experiences and driving success for NHG Places through innovative initiatives and strategic oversight.
- Professional Expertise: Experience in the public and/or private housing sector, with a deep understanding of customer management processes and regulatory requirements.
- Communication Skills: Proficiency in managing communications within diverse customer groups and the ability to procure and manage digital and social marketing efforts effectively.
- Project Management: Proven experience in managing projects to successful outcomes, coupled with the ability to analyse processes and services to enhance customer satisfaction and revenue.
- Technical Proficiency: Advanced IT skills, including proficiency in MS Office, along with a strong command of spoken and written English.
- Professional Expertise: Experience in the public and/or private housing sector, with a deep understanding of customer management processes and regulatory requirements.
- Communication Skills: Proficiency in managing communications within diverse customer groups and the ability to procure and manage digital and social marketing efforts effectively.
- Project Management: Proven experience in managing projects to successful outcomes, coupled with the ability to analyse processes and services to enhance customer satisfaction and revenue.
- Technical Proficiency: Advanced IT skills, including proficiency in MS Office, along with a strong command of spoken and written English.
- Compassionate
- Progressive
- Dependable
- Inclusive
- Empowered
- Excellent annual leave allowance and flexible working opportunities (qualifying period may apply)
- Generous pension scheme
- Enhanced maternity, paternity, and adoption pay in addition to statutory entitlements (qualifying period may apply)
- Employee assistance - free confidential advice and counselling services provided by independent specialist organisations.
- Health cash plan
- Staff discounts - we give our staff access to discounts at hundreds of major retailers, gyms, restaurants, entertainment, days out, insurance, and much more.
- Interest free loans - season ticket loan, tenancy deposit loan, and training loan
- Cycle to work scheme.
- Life Assurance x 4 annual salary