Job Introduction
NHG Places is a brand new directorate dedicated to creating vibrant and thriving communities within Notting Hill Genesis. We are seeking a dynamic and experienced Digital and Communities Marketing Manager to lead our marketing team in delivering exceptional resident experiences across all estates.
Our mission as a newly formed marketing team is to revolutionize marketing by leveraging brand, communication, and digital strategies to drive positive change in the communities NHG builds. With a relentless focus on innovation, creativity, and originality, we challenge traditional norms and think outside the box to create lasting strategies that adapt to evolving technologies. Our target audience are the residents of our places and we are committed to putting their needs and aspirations at the forefront of all our marketing efforts.
Our marketing principles revolve around prioritizing the aesthetic and experiential aspects of our developments. We achieve this through the implementation of robust branding, thoughtful design, impactful signage, and effective wayfinding strategies, all aimed at enhancing the overall resident experience. Embracing innovation, we are committed to streamlining communication by adopting new technologies at every customer touchpoint. Through a combination of community events, digital app initiatives, and social media support, we actively contribute to the creation of thriving neighborhoods. Additionally, our placemaking marketing strategies are informed by comprehensive customer research and feedback, ensuring a tailored and responsive approach to meet the diverse needs of our residents.
Main Responsibility
- Manage and drive the marketing digital and communities’ team across NHG Places and Patches executives are given.
- Where necessary work with the place brand manager to ensure all estates have a place brand in operations.
- Manage the launch a place app pilot for residents ensuring we get maximum sign ups and the best user experience to improve customer experience.
- Ensure each team member in your team runs a full event calendar for places to improve resident satisfaction and retention.
- Ensure all communications are streamlined across all the estates making sure they are consistent with the brand and streamlined in terms of; email signatures, letters received, templates for teams as needed and customer journey.
- Report across all Estates that relevant and up-to-date content is always online. Ensuring a place website and social media channels are set up if functionally fit for the user experience and is optimized to its full potential to create thriving communities.
- In line with customer expectation, create a strategy for reviews and social media comms to improve customer feedback and report to senior management.
- Consistently review digital initiatives and technology to look to bring into the team.
- Set and manage annual budgets and forecasts in line with budget and business plan targets and work compliantly to ensure costs are controlled and best value is achieved at all the Estates in Operation
The Ideal Candidate
We believe great service starts with great people, and we are committed to recruiting and developing passionate, enthusiastic, and talented individuals who can add value to our thriving organisation.
Mandatory
- Experience in working in a digital, marketing and or community role.
- A solid understanding of the operating environment within Housing Associations.
- Experience in managing multiple complex projects and a team.
- Demonstrated success in spearheading the launch of digital initiatives, especially mobile applications, with a focus on user acquisition and experience.
- Successful track record in setting and managing annual budgets and KPIs, aligning with business plan targets.
- Strong proficiency in developing and executing strategies for customer reviews and social media communications to enhance feedback and satisfaction.
- Proven ability to oversee the online presence of relevant and up-to-date content for multiple estates, optimizing place websites and social media channels for community growth.
- Strong background in reviewing and incorporating digital marketing to enhance community engagement.
Desirable
- Experience working in the Build to Rent Industry .
- Degree in a related field.
- Project management and or marketing qualification such as APMP, Prince 2, CIM, DMI.
Benefits
In return we offer:
· Excellent annual leave allowance and flexible working opportunities (qualifying period may apply)
· Generous pension scheme
· Enhanced maternity, paternity and adoption pay - we offer enhanced maternity and adoption pay in addition to statutory entitlements (qualifying period may apply)
· Employee assistance - free confidential advice and counselling services provided by independent specialist organisations
· Health cash plan
· Staff discounts - we give our staff access to discounts at hundreds of major retailers, gyms, restaurants, entertainment, days out, insurance and much more
· Interest free loans: season ticket loan, tenancy deposit loan and training loan
· Cycle to work scheme
· Life Assurance x 4 annual salary
Selection process
Step 1 If you are interested please send your application now
Step 2 Successful candidates will be selected for an interview
Step 3 Successful candidates will be asked to do a presentation for the final round of interviews
Step 4: Final round of interviews
Closing Date: 22 January 2024 at 11:59pm
Shortlisting: Week commencing 22 January 2024
Please apply for this role with us online. If you are not able to apply online, please contact our HR team via jobs@nhg.org.uk to discuss your requirements.
About the Company
Notting Hill Genesis is now one of the largest housing associations in London and the south east. We own and manage more than 67,000 homes and employ around 1,500 staff. We provide homes across a range of tenures and are committed to continuing to deliver housing that is affordable to all. Our roots reach back to the 1960s when our legacy organisations were established by local people who shared a similar vision – to house west London’s working poor, providing them a home from which to build themselves and their families a secure future. For more information on what we do and what makes us different please visit: https://www.nhg.org.uk/about-us/
Our people
We value our people and both respect and celebrate their differences. We’re proud to say that our colleagues come from different backgrounds, with varied outlooks and are from all over the world. We encourage and are committed to diversity. We know that when people with varied experiences and unique points of view come together, it makes us a stronger organisation and more able to help the wide range of residents that we serve. We want all our colleagues to bring their full selves to work in a culture and environment based on respect and fairness, regardless of role, background or ability.
Our pledges
We are proud signatories of the G15 group’s diversity pledge to encourage more diversity in the boardroom and at senior level. The pledge on ethnic diversity commits NHG to reflect the ethnic diversity of the communities we work in at all levels and particularly at senior managerial, leadership and board levels.
We have under-representation of ethnically diverse colleagues at this level and are keen to fill this gap. We welcome applications from everyone. For this role, we especially encourage ethnically diverse candidates to join us and be part of an inclusive culture that celebrates diversity, equality of opportunity and provides a place for you to grow your career.
We are also a Stonewall Diversity Champion, a Disability Confident employer and have signed up to Harry’s Pledge. We actively monitor the diversity of our workforce and strive to show equal representation throughout all levels of the organisation
To find out more about Diversity and inclusion at NHG, please visit our website.
